As these conversations with customers and prospects become more personalized, B 2 B marketers must message around more than. 2018!
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    You cant take the human out of human resources for SD Worx by Torpedo. Marketers gave the most credit for their success to two factorsdoing a better job with

    content creation (85 of B2B content marketers cited it) and developing or adjusting their content marketing strategy (72). Finally, podcasts are mobile-friendly, a huge motivator for marketers to embrace the content format. Seconding that notion, the Social Media Examiner found that 45 of marketers say blogging is their #1 most important content strategy. The content marketing landscape is a continually evolving microcosm of trends, patterns, ideas and strategies thats perpetually on the rise. Hubspot says that 46 of marketers plan to add Facebook Video to their marketing efforts next year, and 43 of viewers want more video content from the people who market the brands they love. Podcast growth is steady, not skyrocketing according to Convince Convert ( culture @ convince ). Content Marketing's Future Depends on Shorter Content and Less Content. Podcast listening grew to 2016 according to Edison Research, prompting Hubspot to learn that 11 of marketers plan to add podcasting to their marketing efforts within the next year. Highly-commended: #24HourLondon by EY, best limited-budget campaign, winner: Catalysis Autodesk Shard DM for Autodesk by Catalysis Runner-up: PBN Sports Challenge Cup 2017 for VWG UK Paint and Body by White Clarke Creative Most commercially successful campaign Winner: The ABM programme for O2 by The Marketing. They make it incredibly easy and entertaining to pull relevant and research-driven info from visual stimuli, helping viewers easily digest information. Orbit Media Studios found ( @ crestodina ) in a recent study that long-form blog posts resonate better with audiences because they deliver higher value. Best digital customer experience, winner: VR with trousers as well as mouth by Lloyds Register. Of all the social media platforms and options out there, 94 of successful content marketers are using LinkedIn as part of their established marketing strategy. Web personalisation, website personalisation is a well-established technique for Ecommerce grade sites but traditionally has been less widely used within business-to-business. The benefit to having a content strategy stems well beyond a digital document that can be updated and consulted. By Arcadis Best international campaign Winner: Hug a hacker. Runner-up: Iconic Digital for Shred-on-Site by Iconic Digital. CMIs 2017 Content Marketing Trends ( @ cmicontent ) in partnership with MarketingProfs ( @ MarketingProfs lays down the integral elements included in existing B2B content marketing strategies: 73 plan to operate as an ongoing business process, not simply a campaign 59 include a content. The eMarketer chart shows 2015 data, whilst the chart underneath it shows data for 2016. We've included this for completeness since Google tells us that most businesses have a responsive site, so you could say it's no longer a trend. Focusing only on the most effective networks is usually the best tactic. Runner-up: for Zoetis by OST Marketing. Youtube and Slideshare also stand out as particularly effective, whilst Google is very ineffective considering the majority of B2B businesses are using. Blogs are completely different these days, becoming increasingly more visual and longer daily. The demand for infographics jumped up by 8-12, according to Unbounce ( @ unbounce and hasnt slowed down. 46 of all content marketers who have a documented content strategy report that their strategies are somewhat more effective than they were a year ago, meaning that the benefit of a documented strategy assists in growth and perception of each campaign. In fact, 49 of B2B content marketers experiences trouble producing the content needed to maximize their efforts, leading 29 of marketers re-use old content, maximizing their investment in production times and honing their voice. Twitter and Facebook follow closely behind with 87 and 84 respectively, followed by Google.

    B2b marketing articles 2017

    Strategies help to refine and focus in on the tasks at hand. Marketing automation is the perfect technology for B2B marketing. S new mobilefirst index and potential penalties for popups. Previously, all of these tactics will legalized need prioritising as part of a strategy see our B2B Marketing Strategy planning infographic for the 7 Steps we recommend. By kcom, orbit Media Studios found that twice as many bloggers are spending over 6 hours on their average posts with an average blog taking 3 hours and 16 minutes to write an increase of Does it pay off. Changes that will affect B2B marketers in 2017 particularly those who donapos. And help serve as a measurement tool to provide insight.

    According to the 2017 Social Media Marketing Report from Social Media Examiner, visuals have become essential: 85 of marketers use visuals.In our article on marketing trends for 2017, we asked marketers to assess the techniques which would give them.Account-Based Marketing or ABM is an established approach in B 2 B marketing, particularly within larger organisations who have structures and processes to target key accounts.

    Well, high Quality Photography The CMO Council cmocouncil tells us that 46 of B2B content marketers conclude that high quality photography is critically important to the success of their current marketing and storytelling strategies. As you can see from the charts below. Content marketing is a technique that has been used in B2B marketing for many years. The podcast is emerging as king of the. Is, mobile marketing, so articles a mobile optimised site is an absolute necessity.